The Internet has created a space where meaningful conversations, connections and content creation can happen anywhere in the world. As a result, content marketing tactics have evolved to leverage all the Internet has to offer–and one of those tactics is virtual conferences.

The virtual conference allows remote participants to access live onsite meetings and events from their computers even on the other side of the planet. The virtual conference is hosted entirely over the Internet; participants have no need to get together in a conference room. Through a conference website or video conferencing tools designed specifically for the virtual experience, participants can join in virtual meetings with ease.

For decades, real-world conferences have been an effective way for businesses of all kinds to attract and engage prospective customers. When done right, real-world events allow businesses to shape and spread their message through content to a captive audience, all while networking, establishing brand credibility, and moving people through the sales process.

In addition to the live events, the virtual conference includes discussion forums, networking opportunities, a conference resource center, the ability to search for and chat with other conference participants, and other features. All of these are specifically designed to give virtual participants the same opportunity to get the same meeting experience as onsite attendees.

Virtual conferences aim to do all of the same things as a real-world event, while also being more convenient, affordable and inclusive.

Three Types of Virtual Conference

1. Video conference-

A video conference allows participants to not only hear but also see each other during a meeting with a computer video camera and microphone or the built-in camera of the mobile device. There are various kinds of video conference providers in the current market, such as Skype, Zoom, and ezTalks. People who want to join a video conference need a video conferencing software, a computer with webcam and microphone-speaker equipped or a mobile device and a fast Internet connection.

2. Teleconference-

A teleconference connects meeting participants via phone lines. This can be accomplished through landlines or cellular devices, which allows numerous people to connect simultaneously from multiple locations. It includes telephone conferencing, phone conferencing and audio conferencing, etc.

3. Web Conference-

The web conference is an umbrella term used to describe the process of using the Internet and a web browser to connect individuals or groups together from separate geographic areas for educational or training webinars, collaborative online meetings, video conferencing, or live presentations in real time.

Pros:

As technology continues to evolve, it will become more and more important for businesses and organizations to connect with their audiences online. Virtual conferences uniquely combine a variety of marketing tactics such as social media promotion, video, and live blogging. Here are some of the top benefits of virtual conferences as a content marketing tactic:

- They allow companies with smaller marketing budgets to put on quality, engaging events where a mix of brand and 3rd party content can be delivered to prospective customers.

- Virtual events can result in better leads because participant information is easily captured during the event and brands can engage attendees in real-time.

- Messaging systems within Virtual Conference platforms enable speakers or the moderators to easily push additional content out during or after the presentation such as handouts, case studies or worksheets.

- The attendee comments within Virtual Conference platforms can be curated and published as a stand-alone blog post or as part of a wrap-up post.

- Today everyone knows about video conferencing so we don't have to put extra time on training.

Cons:

While virtual conferences offer a number of exceptional benefits, they’re not a one-size-fits-all marketing solution. Disadvantages of virtual conferences include:

- Managing an online event is similar to an offline event, but online events may require investments in new technologies.

- Online platforms can take some getting used to and may alienate part of the audience.

- A low cost of entry and the virtual nature of the event can make it easy for attendees to leave early or not show up at all.

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