supriya kamble

26-07-2018

Search Engine Optimization or SEO is a technique in digital marketing that allows increasing the website traffic quality through organic search engine results. The digital marketing uses the keyword for the user convenience when searching to find specific information on a search engine. For a better ranking in SEO, keywords are important and the place of applying keywords in content will reflect site ranking too. Reply

supriya kamble

26-07-2018

What is digital marketing? Basically, digital marketing means the promotion of products or services using digital means: mobile phones, the Internet, and other media. A course in digital marketing will teach students the basic skills which they can further hone to formulate their own success paths. Online promotion takes place by building websites, writing blog posts, reaching out to target audiences through social media platforms, publishing ebooks, online brochures, etc. Why is it important? 1)Search Engine Marketing It pays to know how in depth how the search engine works because digital marketing is all about making a brand/business visible through the search engine. If a customer lead is got, the deal can be closed through direct marketing channels. Once you know all the available options, it is easier to use and take advantage of these options. The five strategies for search engine marketing are Search Engine Optimization (SEO), Pay per Click (PPC), Text ads that are targeted contextually at audiences, Digital Asset Optimization and Paid Asset. Most companies use SEO and PPC. 2)Email Marketing The consumer is provided with an option to receive emails about products, discounts, events, etc. An interesting email would prompt the reader to check out the related website to make a purchase. 3)Website It is important to build a website in such a way that it possesses a logical hierarchy and is easy to navigate. The prospective customer should be able to find information that he wants in an easy manner. 4)Mobile Media Marketing It is important for any company having a website to also have a corresponding app that works on the mobile devices because this is where most individual start their search from. Building a website is an important part of a digital marketing training course. Reply

supriya kamble

26-07-2018

Fundamental Reasons for growing demand for Digital Marketing Courses: Digital media user adoption growth: There’s an explosion in terms of number of people joining various digital media such as Facebook, LinkedIn. According to Internet World Stats, over 40% of the world’s population (i.e. 3.3 billion people) today has the Internet connection. It was less than 1% in 1995. Moreover, the amount of time spent on digital media is also growing. Interestingly, around 50% of this Internet user base is from Asia. 1)Marketing Professional: Digital marketing is the most sought-after skill for any professional, who has a role to play in marketing including media, PR, communication. It’s evident that a marketing professional without digital marketing competency will be left behind in a career. On the other hand, a competent digital marketing professional can expect significantly higher growth in terms of salary and the roles s/he can get into the industry. A lot of people with significant experience in conventional marketing (e.g. brand manager) are concerned about their previous experience while considering acquiring digital marketing skills. Interestingly, they are very well positioned to take up senior marketing roles. Why’s that so? It’s not that digital marketing is replacing traditional marketing; rather the role including a budget contribution of digital is increasing and marketing is becoming integrated. For high growth startups or large corporations, they need people who’ve experience in conventional marketing and have acquired digital marketing skills. Student - Surely, 1st job and career prospects are the key drivers for a student in his/her consideration for a professional course. Among various choices, digital marketing is probably the best direction for both short-term and long-term prospects. It’s not only because of the kind of salary or role offered in the digital marketing industry but also because of the level of job satisfaction in digital marketing. We’ve been doing digital marketing training programs at various academic institutions. Reply

supriya kamble

26-07-2018

SEO is one of the main activities in digital marketing. SEO is mainly used to drive traffic to your website. It helps in increasing the visibility of blog, site or pages in bing, Google, and Yahoo. In a nutshell, it gets your ranking on the first pages of search results. Reply